When it comes to swimwear, tweens are often stuck between two worlds. On one hand, they’ve outgrown the sweet, cutesy styles that feel too young. On the other hand, most teen or adult swimwear isn’t built for comfort, coverage, or the kind of movement that kids still want and need. That’s exactly why we created Island Crush Swimwear — a collection designed just for tweens, where style, comfort, and performance meet.

This is more than just swimwear. It’s a mix-and-match collection that lets every tween style it their way. From bold, unique prints to versatile colours, including super comfy swim shorts, swim crops, and protective long sleeve rashies, Island Crush brings together everything tweens need to feel good, look good, and move freely.

And because we know parents are looking for swimwear that keeps their kids safe in the sun, every piece comes with UPF 50+ protection. That means less worry, more play, and endless ocean adventures.

Why We Created Island Crush

Our goal has always been simple: to create swimwear that tweens feel excited to wear. We believe that swimwear should do three things:

  1. Support active play: Whether that’s cartwheels on the sand, diving into the pool, or endless laps at the beach.

  2. Deliver on comfort: No pinching straps, no awkward fits, no stiff fabrics.

  3. Show off personal style: With unique prints, fun colours, and the freedom to mix and match.

Most swimwear brands cater to kids or adults, but tweens often get left out. They don’t want anything that feels babyish, but they also don’t want to be squeezed into adult swimwear that doesn’t fit right. We listened to what tweens wanted, and what parents valued, and built a collection that we hope answers both.

Built for Endless Adventures

The tween years are full of energy, exploration, and discovery. That’s why our swimwear is designed for movement first.

  • Swim Shorts: Super comfy, chafe-resistant, and perfect for running, swimming, and stretching without restriction.

  • Swim Crops: Sleek and supportive, designed to stay in place through dives, waves, and cartwheels.

  • Long Sleeve Rashies: Built for all-day sun protection and comfort, with UPF 50+ coverage that doesn’t weigh you down.

Together, these pieces make it easy to mix and match a set that works for your tween’s unique needs. Pair a colourful printed rashie with solid colour shorts, or match a swim crop with a complementary print — the combinations are endless.

Comfort Comes First

We've made sure our swimwear is super comfy:

  • Soft-touch fabrics that move with the body, not against it.

  • Flatlock stitching to prevent chafing, even after long hours in the water.

  • Stretch for movement so kids can dive, stretch, and play without restriction.

  • Support where it counts, with secure waistbands and straps that stay put.

Because let’s face it — swimwear should never get in the way of fun.

Crush It Your Way

At the heart of Island Crush is the idea of self-expression. Tweens are at an age where they’re discovering who they are, what they like, and how they want to show up in the world. Fashion is a powerful tool in that journey — and swimwear should be no exception.

That’s why we designed Island Crush to be completely mix-and-match. Every piece works with every other piece. This gives tweens the freedom to create a look that feels authentic to them.

The choice is theirs. Because nothing feels better than having the power to style it your way.

Ocean Inspired, Tween Approved

Our collection is more than just swimwear. It’s a reflection of the ocean lifestyle — carefree, adventurous, and endlessly fun. Every print we design is unique, inspired by the textures, colours, and movements of the coast. From wave-like patterns to sun-drenched palettes, the prints tell a story of summer days and saltwater adventures.

But while the aesthetic is fresh and modern, the fit is always tween-first. That means:

  • Coverage that’s age-appropriate.

  • Cuts that are flattering without being restrictive.

  • Pieces that are designed to last through pool sessions, beach games, and endless adventures.

Sun Smart, Always

Sun safety is non-negotiable. That’s why every Island Crush piece is made with UPF 50+ fabric. It’s built into the material — not just a coating that washes out.

We encourage every tween to add a matching rashie to their swim set, not just for the style factor, but for all-day sun protection. Whether it’s a short swim or a long day outdoors, parents can feel confident knowing their kids are covered.

Not Too Cutesy, Not Too Serious

The hardest part of designing tween swimwear is finding the sweet spot. Too cutesy, and it feels babyish. Too serious, and it feels like adult swimwear they’re not ready for.

Island Crush balances both worlds. The designs are fresh, modern, and fun without being childish. They’re cool and confident without being overdone. Tweens get swimwear they’re proud to wear, while parents get the reassurance of comfort, coverage, and protection.

Designed for the Real Tween Life

We didn’t just design Island Crush for the pool or the beach. We designed it for the real tween life:

  • Cartwheels on the grass after a swim.

  • Sandcastle building that turns into spontaneous wave-jumping.

  • Backyard pool hangs that last all afternoon.

  • Beach days where kids are in and out of the water a hundred times.

That’s why every piece is built to handle movement, play, and fun. No awkward fits, no pinching straps, no slipping shorts. Just pure comfort.

A Collection That Grows With Them

One of the biggest compliments we hear from parents is that Island Crush swimwear lasts. Our quality fabrics are resistant to stretching, sagging, and fading. That means tweens get more than one season out of their favourite pieces.

Because our designs are mix-and-match, new releases can easily pair with older favourites. A new print rashie can match last year’s swim shorts. A fresh crop can mix with existing bottoms. It’s all about building a collection that feels fresh, flexible, and fun year after year.

The Island Crush Promise

At Island Crush, our promise is simple:

  • Comfort they’ll love wearing.

  • Protection you can trust.

  • Style that feels true to them.

We believe every tween deserves swimwear that celebrates who they are while giving them the freedom to move, play, and explore with confidence.

So go ahead. Dive in. Play harder. Swim longer. Feel stronger.
And always remember — Crush it Your Way.

Melissa Gassman